Case Study: KPMG uncovers AI citation hallucinations with GPTZero

KPMG flags 89% flawed citations with GPTZero

A team of GPTZero investigators performed an analysis on a KPMG report to uncover the prevalence of hallucinated citations. The report, which discussed customer experience and AI, contained numerous citations that GPTZero's Hallucination Check tool flagged as potentially fabricated or inaccurate. This raised a significant challenge regarding the integrity of the research and the potential spread of misinformation.

GPTZero utilized its Hallucination Check service to meticulously verify the citations in the KPMG report. The investigation found that of the 45 citations, only five were accurate, with the majority containing paraphrased or entirely fabricated components. This use of GPTZero's tool demonstrated the tangible risk of AI-generated content in professional publications and highlighted the need for verification to maintain factual accuracy.

KPMG