Case Study: Wright Tree Service achieves 200% first-year ROI and 50% idle-time reduction with GPS Insight

A GPS Insight Case Study

Preview of the Wright Tree Service Case Study

Wright Tree Service Recognizes Signiicant ROI

Wright Tree Service, a nationwide vegetation-management contractor with a fleet of 1,000+ vehicles, needed GPS tracking to meet utility contract requirements and to provide oversight of remote field supervisors. Regional managers had no reliable way to see vehicle locations or usage, so the company sought a solution that delivered accurate location data, device reliability, and broad network coverage.

Wright implemented GPS Insight, starting with a 10-vehicle pilot to establish baselines for speeding, idle time, and location; within weeks drivers corrected behavior, cutting idle time by about 50% in one month. Projected savings included $80,000+ in fuel for 100 pickups and an estimated ~200% first-year ROI; the program expanded to 900+ vehicles. The system’s mapping, customer-facing “Customer Sites,” and responsive support also improved accountability, safety, and customer transparency.


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Wright Tree Service

Shawn Huff

Project Manager


GPS Insight

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