Case Study: Ritchie Feed & Seed Inc. achieves safer driving and faster incident insights with GPS to Go

Ritchie Feed & Seed Inc. - Customer Case Study

Ritchie Feed & Seed Inc., which serves Eastern Ontario and Western Quebec with feed and seeds for dairy farms and landscapers, struggled with driver safety issues such as harsh braking and “jack‑rabbit” starts and needed better visibility into incidents. To address this, they deployed GPS to GO’s fleet tracking and fleet management software to monitor driving habits and trip data.

GPS to GO provided real‑time tracking, dispatching, trip history and hours‑of‑service reporting; using the trip history Craig Harrison, the fleet manager, could pinpoint the exact moment of an accident and confirm the driver did not slow before impact, which aided the accident report. That visibility has helped Ritchie Feed & Seed Inc. correct poor driving behavior, document incidents, and improve oversight and accountability.

Ritchie Feed & Seed Inc.

Craig Harrison

Supply Manager