GPS to Go
28 Case Studies
A GPS to Go Case Study
The Canadian Taxpayers Federation (CTF) wanted to educate Canadians about the federal debt burden and drive attention to their advocacy for lower taxes, less waste, and accountable government. To achieve this, CTF partnered with GPS to Go, which provided a donated Geotab GPS tracking device and software to display the national debt and debt-per-person on a touring vehicle.
GPS to Go’s Geotab device and software enabled a live feed so Canadians could track the Debt Clock as it toured the country; the campaign successfully navigated 9 provinces over a 6-week tour in June and July. The solution from GPS to Go delivered real-time visibility and public engagement, demonstrating the tracking capabilities and measurable impact of live fleet tracking.