Case Study: Pura Vida Tequila achieves verified field visits and Salesforce integration with GPS Dashboard

Pura Vida Tequila - Customer Case Study

Pura Vida Tequila is a family-owned distillery (est. 1923) that distributes 100% blue agave tequila in the US through distributors and a network of independent contractors who promote products and host events at bars, restaurants and retail stores. To support growth into new geographies the company needed better visibility into contractor activities — specifically verified, quantifiable site visits, captured visit details, and integration of that data with their salesforce.com platform.

Pura Vida worked with a consultant to pilot and deploy the CHECK-in app, building a simple site-visit checklist and using CHECK-in’s location-validation features. Contractors now complete the checklist and tap check-in to send validated visit data to Salesforce, enabling basic reporting to track visits, calculate contractor compensation, and verify store coordinates for the company’s “where to buy” website feature — improving operational insight and supporting expansion.

Pura Vida Tequila

Sara Abbas

International BA Program Director