Case Study: MUJI boosts traffic, conversions and revenue with GPMD and BigCommerce

Muji boosts revenue 4.9x with GPMD

The customer, MUJI, a global retailer known for its no-brand quality goods, faced challenges with its outdated, bespoke e-commerce platform that lacked industry-standard flexibility and scalability. To support its ambitious growth plans in Europe, MUJI partnered with vendor GPMD to replatform its online stores to a more future-proof solution, BigCommerce.

GPMD designed and developed highly scalable, responsive BigCommerce sites for MUJI's five key European markets and a separate store for the rest of Europe. The solution included a complete UX/UI redesign, integrations for international payments with Adyen and PayPal, and a powerful tech stack featuring Klevu and Klaviyo. This new implementation by GPMD led to a dramatic 4.9x increase in revenue, a 44% increase in conversions, and a 2.7x increase in visits within the first three months.

Muji