Case Study: Tallink boosts online sales with GP Solutions' dedicated booking portal and mobile app

Tallink boosts sales 1.4% with GP solutions

Tallink, a leading EU ferry and cruise operator, faced the challenge of modernizing its outdated legacy ticketing system and optimizing its online booking and reservation processing. The company required a comprehensive, long-term IT solution and dedicated development resources to enhance its digital platforms. GP Solutions was engaged to provide a custom development service to address these needs.

GP Solutions developed a modern e-commerce portal featuring a Single Page Application interface, mobile-optimized design, and cross-platform mobile apps for iOS and Android. They also integrated a custom loyalty program directly into the booking system. These solutions transformed Tallink's digital presence, leading to an enhanced user experience and increased booking flexibility. The project resulted in a significant 1.4% increase in sales, reaching €192.8 million.

Tallink