Case Study: Matchbox LLC increases rewards customers 19% and captures 55,000+ emails with GoZone Wifi

Matchbox Pizza Rewards Customers With Smart Wifi

Matchbox LLC, the restaurant operator behind Matchbox Pizza with 13 locations, needed a secure, user-friendly guest WiFi solution to collect customer data, grow loyalty, and enable remarketing through promotions, surveys, and email capture. They engaged GoZone Wifi’s Smart WiFi plug-and-play solution to turn in-venue WiFi into an instant marketing channel and streamlined login experience.

GoZone Wifi implemented branded splash pages, simple thank-you emails, and automated redirects to Matchbox’s rewards sign-up, resulting in over 55,000 unique customer emails collected in one year and 159,206 visits to the rewards page. The campaign drove a 19% increase in active rewards customers and 33,972 repeat customers, while GoZone Wifi’s automation and secure, low-maintenance interface provided actionable customer insights with minimal impact on staff.

Matchbox LLC

Victoria Vini

Marketing Specialist