Case Study: Ferg’s Sports Bar & Grill achieves 5,000+ email signups and record event attendance with GoZone Wifi Smart WiFi

Increasing Restaurant Event Attendance With Smart Wifi

Ferg's Sports Bar, a Tampa Bay sports bar and grill, needed a simple, friendly way to collect customer contact information and drive digital engagement to boost event attendance. To address this challenge they turned to GoZone Wifi and its Smart WiFi solution to upgrade the free guest network into a marketing channel.

GoZone Wifi implemented a branded, user-friendly WiFi login and Smart Email tools (hardware-agnostic) to capture emails and send targeted campaigns. Within two months Ferg's nearly tripled its guest emails and collected over 5,000 unique addresses in the first year (about 250 new profiles per month), and a targeted Smart WiFi email campaign helped produce the bar’s most well-attended charity event to date.

Ferg's Sports Bar

Zeb Apostolakis

Creative Director