Case Study: Anytime Fitness of Downtown St. Pete achieves 27% increase in event sign-ups and deeper member insights with GoZone Wifi

Gozone Pumps Up Marketing Efforts and Guest Insights for Local Gym

Anytime Fitness of Downtown St. Petersburg enlisted GoZone Wifi to boost marketing for community events and capture member feedback. Owner Chris Werner needed help because his time and resources were tied up running classes and personal training, so he turned to GoZone Wifi’s Smart WiFi platform and monthly marketing service for a turnkey marketing solution.

GoZone Wifi deployed its Smart WiFi/Marketing4WiFi tools, producing email campaigns and custom splash-page surveys and giving the gym an easy dashboard for reports. In the first six months GoZone Wifi helped Anytime Fitness collect 427 survey responses, drove a 36% increase in Facebook likes and a 27% year-over-year rise in event sign-ups, outcomes that directly led to a new strength-training class running three times weekly.

Anytime Fitness

Chris Werner

Owner