Case Study: Grand Canyon West achieves reliable guest connectivity and 127,000+ customer profiles with GoZone Wifi

Bringing connectivity into view at Grand Canyon West

Grand Canyon West, the resort at the Grand Canyon offering attractions like the Skywalk and Hualapai River Runners, needed to keep international visitors connected in a remote area with poor cell service and to leverage a recent investment in 81 Cisco Meraki access points. To meet both IT and marketing goals — seamless cloud-managed integration with new hardware and rapid customer database building — the resort partnered with GoZone Wifi and its guest engagement and venue intelligence platform.

GoZone Wifi implemented a cloud-managed guest engagement solution tied into the 81 Meraki APs, going live in a matter of days and eliminating guest WiFi complaints. The deployment enabled email marketing and referral programs and produced measurable results: over 127,000 customer records collected (112,533 at Grand Canyon West), more than 75% of those contacts were previously unknown, and the resort gained clear ROI and ongoing opportunities to drive referrals, reviews, and repeat visits.

Grand Canyon West

Phylicia Middleton

Director of Marketing