Case Study: Rupa.ai generates 20 million IDR with GoZen Forms AI

He generates 20 million IDR (2,30,52,675 exactly) using GoZen Forms AI

Rupa.ai, an AI photo editing app and a popular AI photo editing online app, faced challenges with complex and costly form builders like Google Forms and Typeform. The co-founder, Rifqi Muhammad, needed an intuitive and affordable form solution that could integrate with their platform and provide a local-friendly experience for their Indonesian users, including language localization.

They implemented GoZen Forms AI for its affordability, simplicity, and features like conditional logic and webhook integration. The solution enabled personalized forms and coupon codes, leading to a form submission rate of 50% and the collection of 4,800 responses. This resulted in a 5-6% sales conversion rate, generating 20 million IDR in revenue, and provided valuable feedback for product development. GoZen Forms was also easily used by non-technical team members.

Rupa.ai

Rifqi Muhammad

Co-Founder