Case Study: TLDR builds a continuous feedback culture with Windmill

A Windmill Case Study

Preview of the TLDR Case Study

TLDR builds a 30/60/90 quality-of-hire framework with Windmill

TLDR, a fast-growing tech media company, struggled with ineffective legacy performance management tools that isolated feedback and disconnected review cycles from actual work. Their Head of Talent & Strategic Operations, Clare Dumont, sought a better solution and implemented Windmill, a platform that integrates directly into Slack.

By living inside Slack, Windmill enabled feedback to occur naturally within the team's daily workflow. The solution uses AI to identify specific, meaningful signals from real work, which impressed even the CEO. TLDR also uses Windmill to build a custom quality-of-hire framework for new teammates. The result is a continuous feedback culture where feedback is not lost, reviews feel less burdensome, and the company has built scalable people infrastructure.


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