Case Study: PSST, LLC boosts targeted lead generation and wins more contracts with GovSpend

PSST, LLC’s Secrets to Using GovSpend

PSST, LLC, a nearly 30‑year software and integration solutions firm serving K‑12 HR, Finance, Payroll, and Benefits administrators, needed better ways to identify partners, understand competitor pricing, and find warm leads to grow sales. To address this challenge, PSST turned to the GovSpend application to access procurement and spending data for targeted market research.

Using GovSpend, PSST built and saved customized searches and filters to locate current partners, uncover competitor bid amounts, and find agencies using specific products (for example, Tyler Munis), producing more targeted outreach lists. Within months PSST was running multiple saved searches, generating warmer leads and more competitive proposals—helping the company “better target potential clients,” according to PSST Business Development Director Matt Simons, and move toward its sales goals.

PSST, LLC

Matt Simons

Business Development Director