Case Study: The Ivy Hotel boosts direct bookings with Gourmet Marketing's SEO and digital marketing

The Ivy Hotel boosts direct booking revenue 75% with Gourmet Marketing

The Ivy Hotel, a boutique luxury hotel in Baltimore, faced the challenge of increasing its online visibility and driving direct bookings in a highly competitive market. To address this, they partnered with Gourmet Marketing for a performance-driven digital marketing strategy that included SEO services and paid media.

Gourmet Marketing implemented a comprehensive strategy focused on expanding organic search presence and running targeted paid campaigns. This solution successfully drove a 75% increase in direct booking revenue compared to the previous year and increased the contribution of direct bookings in the channel distribution by 25%.

The Ivy Hotel