Case Study: FORTH Atlanta boosts direct bookings and search visibility with Gourmet Marketing

FORTH Atlanta grows Google Ads revenue 217% with Gourmet Marketing

Gourmet Marketing partnered with FORTH Atlanta, a luxury hotel located in the Historic Old Fourth Ward, to develop a comprehensive digital marketing strategy from its pre-opening phase. The challenge was to introduce the new hotel to travelers considering Atlanta and differentiate it by highlighting its unique neighborhood and guest experience amidst established competitors. The services used included website design and development on HubSpot, along with a planned strategy for SEO, local SEO, and paid advertising.

The solution implemented by Gourmet Marketing involved a coordinated approach across website maintenance, search engine optimization, and paid search campaigns, including metasearch management. The results were significant, with Google Ads attributed revenue increasing by 217% while ad spend decreased by 13%, and the return on ad spend rose from 4.7 to 17.2. Furthermore, the hotel's organic search presence grew by 47%, and revenue from ChatGPT referrals increased by 1,145%. Gourmet Marketing successfully enhanced the hotel's direct booking journey and overall digital visibility.

Forth Atlanta