Case Study: Forth Atlanta boosts direct bookings and generates $5M in revenue with Gourmet Marketing

Forth Atlanta drives $5M in direct revenue with Gourmet Marketing

Forth Atlanta, a new boutique hotel and social club in Midtown Atlanta, faced the challenge of launching in a highly competitive market. Their goal was to build a strong online presence, generate direct bookings, and reduce reliance on OTAs. They partnered with Gourmet Marketing, a hotel marketing agency, to manage their full digital launch using services like SEO, local SEO, website development, and paid media.

Gourmet Marketing implemented a multi-channel strategy that included a customized website with HubSpot integration, comprehensive SEO, and local search optimization. This solution drove immense success, generating over $5M in direct revenue. Monthly traffic grew from zero to over 25,000 clicks, with 60% of direct revenue coming from organic search, establishing Forth Atlanta as a top-ranked hotel in Atlanta.

Forth Atlanta

Jack McCabe

VP of Strategy