Case Study: Arlo NoMad boosts direct bookings with Gourmet Marketing's SEO strategy

Arlo NoMad boosts direct booking revenue 75% with Gourmet Marketing

The customer, Arlo NoMad, a boutique hotel in Midtown Manhattan, sought to increase its visibility to travelers searching for boutique and lifestyle stays in New York City. Their challenge was to attract more qualified traffic and drive direct bookings through organic growth, thereby lowering advertising costs. They partnered with vendor Gourmet Marketing for SEO services.

Gourmet Marketing implemented an ongoing SEO strategy focused on non-brand and category keywords, supported by relevant content creation to boost organic rankings and aid paid media efforts. The solution delivered significant results for Arlo NoMad, including a 75% increase in direct booking revenue and a 25% increase in the contribution of direct bookings to their overall channel distribution.

Arlo NoMad