Case Study: The Harvest Partnership achieves successful regeneration and community engagement with Gough Bailey Wright

The Harvest Partnership delivers 20-year regeneration with Gough Bailey Wright

The Harvest Partnership, a joint venture between LandSec and Sainsbury's, faced the long-term challenge of promoting and delivering a retail-led regeneration scheme on a 30-acre brownfield site in Selly Oak, Birmingham. The project required a turnkey marketing, PR, and engagement team to manage communications from public consultation through to construction and eventual property disposal. Vendor Gough Bailey Wright was engaged to provide these built environment communication services.

Gough Bailey Wright implemented a comprehensive strategy, beginning with translating technical plans into digestible information for the local community and managing stakeholder liaison throughout disruptive remediation and construction phases. The vendor organized launch celebrations and provided consistent support, representing the client at every turn. The result was the full realization of the core scheme, with Gough's success highlighted by being retained repeatedly throughout the project's 20-year duration for every phase, including the Sainsbury's supermarket launch.

The Harvest Partnership (LandSec and Sainsbury’s)