Case Study: IHA achieves increased user growth and sessions with gotomedia's healthcare web app redesign

IHA boosts user growth 138% with gotomedia

The customer, IHA, partnered with gotomedia to tackle the challenge of making its complex healthcare cost and quality data understandable for a broad audience with lower technical abilities. The goal was to design a web app interface that would effectively present these metrics and demonstrate the tool's value to users.

gotomedia re-architected the user experience with illustrative stories and new user flows, and created a visual design that was professional yet friendly. This solution drove significant growth for IHA, resulting in a 138% increase in users and a 158% increase in sessions on the platform.

IHA