Case Study: Arm unifies its multi-site website experience with gotomedia

Arm rebrands its website with gotomedia after 18 stakeholder and customer interviews

gotomedia partnered with Arm to address a significant business challenge. Arm needed to integrate a new product line that differed from its core business into its website. This required a complete restructuring of the site to meet the needs of new customers while ensuring intuitive navigation and clear product information under a unified brand.

The solution by gotomedia involved a research-driven approach, beginning with stakeholder interviews and competitive analysis. They developed a new information architecture to unify Arm's various sites and created high-fidelity wireframes and a refreshed visual design. The gotomedia team successfully delivered a redesigned website that provided a cohesive user experience for a diverse audience and implemented Arm's new branding across its digital properties.

Arm