Case Study: Krone Multimedia enhances digital ad campaign management with goTom

Krone.at - Enhancing online marketing with goTom

Krone Multimedia, the team behind Austria’s popular daily newspaper Krone, was looking to improve its digital ad campaign management. Its existing order management software no longer met the demands of its online marketing operations, so it turned to goTom and its software platform to streamline the full sales process from customer administration and offer creation to reporting.

goTom replaced the old tool within weeks and integrated with Google Ad Manager and SAP to support real-time inventory checks, automated campaign creation, invoicing, and finance data transfer. As a result, Krone Multimedia improved efficiency across sales and ad operations, with automatic screenshot and report creation, one-click invoicing, and faster access to campaign performance data, leading to better customer service.

Krone Multimedia

Reinhard Igler

Head of Sales