Case Study: Krone.at accelerates digital ad operations with goTom

Krone Multimedia streamlines ad operations in weeks with goTom

The Austrian daily newspaper Krone Multimedia was facing challenges with its existing order management software, which could no longer meet the high demands of its digital ad operations. Seeking a more efficient solution for its sales process, the company selected the software from vendor goTom.

goTom implemented its solution, which integrated directly with Google Ad Manager and SAP. This automation streamlined the entire sales process from offer creation to invoicing, resulting in a significant gain in efficiency for Krone Multimedia's team. The solution eliminated manual errors and accelerated booking processes for digital ad sales.

Krone Multimedia