Case Study: Goldbach Group AG achieves greater ad automation and efficiency with goTom

Goldbach Group AG manages 500 platforms and thousands of campaigns monthly with goTom

The Goldbach Group AG, a central technology and service hub for digital advertising, faced the challenge of managing a complex operation across hundreds of thousands of ad placements and thousands of monthly campaigns. Following a merger, they needed a unified platform to standardize processes and harmonize products, leading them to partner with vendor goTom and implement its marketing solution.

goTom developed a highly flexible and modular SaaS platform, successfully replacing legacy systems and integrating external ad servers. The solution provided separate, customized instances for different teams while maintaining central standards, automating complex billing and reconciliation processes. This high level of automation from goTom significantly boosted efficiency, allowing teams to re-focus from manual tasks to strategic goals.

Goldbach Group AG