Case Study: JetBlue Airways achieves better operational performance with gothamCulture

JetBlue cuts recovery time from 2.5 days to 1.5 days with gothamCulture

JetBlue Airways faced significant operational challenges during irregular operations like weather disruptions, with inefficient processes causing widespread delays and cancellations. The airline engaged the consulting firm gothamCulture to help implement a large-scale cultural and operational change initiative known as IROP Integrity.

gothamCulture facilitated a solution that engaged over 200 frontline crewmembers to identify problems and develop executable solutions, breaking down departmental barriers. This approach led to a dramatically improved recovery time from major events and a $9 million reduction in refunds year-over-year. The vendor helped JetBlue achieve its best-ever on-time summer performance, turning its operation into a competitive advantage.

JetBlue Airways