Case Study: Ascentra Credit Union strengthens its culture with gothamCulture

Ascentra Credit Union strengthens culture in 6-month coaching and executive team sessions with gothamCulture

Ascentra Credit Union faced a significant cultural challenge following the untimely passing of its long-time CEO, rapid growth from an acquisition, and the integration of a new leadership team. This period of intense change threatened the credit union's close-knit, values-driven culture, risking a shift from an intentional culture aligned with strategy to one formed by default. To address this, Ascentra engaged the consulting firm gothamCulture to utilize its ADDIS methodology for organizational culture change.

gothamCulture's solution began with executive coaching for the new CEO to strengthen team leadership, followed by facilitated sessions with the entire executive team to build trust and establish constructive feedback norms. This was then expanded to an organization-wide effort involving employee interviews and the formation of a Culture Committee to champion cultural values. The result was a realigned executive team and a formalized, sustainable process for managing culture. gothamCulture successfully helped Ascentra preserve its core values while adapting for future growth, ensuring the culture continues to support its strategic goals.

Ascentra Credit Union