Case Study: Sara Lee Corporation refreshes its digital presence with Got IT Digital

Sara Lee Corporation - Customer Case Study

Got IT Digital worked with Sara Lee Corporation, specifically Sara Lee Desserts, during a brand refresh. As the company updated its packaging, photography, and overall positioning, it needed a new website that would reflect a light, modern brand identity while still serving millions of frozen dessert shoppers and helping improve product visibility online.

Got IT Digital designed and launched a new website with a refreshed visual style, intuitive navigation, built-in analytics, store locator functionality, product search, and SEO optimization. The site was aligned to the new packaging and messaging, supported better searchability and marketing, and was thoroughly tested before launch; the case study does not provide specific numerical results, but it notes that the new site now supports Sara Lee Desserts’ updated digital presence for the future.

Sara Lee Corporation