Case Study: vivo achieves 17,583 conversions and 1500% higher ROI with SWIRL

VIVO, a global consumer electronics brand scores 17,583 conversions and 1500% higher ROI

Vivo, a global consumer electronics brand, wanted to strengthen customer engagement and increase online sales while reducing its dependence on physical stores. To do that, it worked with Swirl and used Swirl’s livestream shopping solution to create more interactive, direct online shopping experiences.

Swirl designed a livestream plan around a new phone launch, using gamification, polls, discounts, a Diwali campaign, and post-event retargeting, with in-store experts hosting live demos, unboxings, and real-time reviews. The campaign drove 2 million total views, 17,583 sales conversions, 2 minutes average watch time, and a 15x return on investment, leading Vivo to extend its contract with Swirl for two more years.

vivo

Jerome Chen

CMO and VP