Case Study: TVS Motors achieves ₹4.5Cr+ in bike bookings with SWIRL video commerce

TVS Motors launched RTR 310 Bikes through live commerce and achieved 3100% Return on Investment & $550k Lift in sales

TVS Motors partnered with SWIRL to tackle a low-engagement online buying journey for its Apache RTR 310 bike launch. Despite strong website traffic, the automaker needed a better way to create direct interaction, reduce drop-offs, and drive interest, pre-bookings, and registrations ahead of the new model release.

SWIRL implemented short shoppable teaser videos and a livestream shopping event across TVS Motors’ high-traffic website pages, turning product discovery into an interactive sales experience. The campaign generated 31 bookings through Swirl out of 201 total bookings, drove ₹4.5Cr+ ($550k) in bike bookings, achieved a 3100% ROI, 47,042 minutes of watch time, a 37% engagement rate, and a 30.5% conversion rate.

TVS Motors

Abhay Tandon

Digital Innovation Officer