Case Study: Traya Health achieves 50x ROI and 7x more daily orders with SWIRL shoppable UGC

Traya Health, a scientific hair health brand sees a 6X increase in orders per day

Traya Health, a scientific hair health brand, wanted to build consumer confidence, increase awareness, and drive more online sales for its science-backed diagnostics and products. They partnered with Swirl and used its live video commerce and shoppable video solution to help turn interest into action across their website, app, and social channels.

Swirl implemented short-form shoppable UGC videos throughout the customer journey, including trust-building before-and-after content, prompts to take diagnostic tests, and post-purchase how-to videos. The impact was strong: Traya reported a 50x ROI, daily orders rising from 200 to 1,400, a 200% increase in conversion rate, a 40% reduction in customer acquisition cost, 80,000+ monthly views, 5,000+ hair tests taken, and a 2.3x ROAS on performance marketing.

Traya Health

K. Asher

Head of eCommerce