Case Study: Shredskinz boosts cart additions and buy now clicks with Swirl shoppable videos

Shredskinz | A health & lifestyle brand, scored $10.7k+ Worth of cart additions and 188 Buy Nows

Shredskinz, a US-based health and lifestyle brand selling disposable sauna suits, needed a better way to educate shoppers about a niche product that customers often had to experience firsthand to understand. The company wanted to increase conversions, shorten the buying decision, improve SEO, and keep visitors engaged on the site.

SWIRL partnered with Shredskinz to create shoppable video carousels on the homepage featuring real customer journeys, the founder explaining product features, and champion boxer endorsements. Over three months, SWIRL helped generate 79k+ unique views, 59k+ minutes of watch time, 188 Buy Now clicks, and $10.7k+ in products added to cart, while also boosting website conversion and engagement.

Shredskinz

Kalaii Griffin II

Owner & CEO