Case Study: ODR Skis boosts site engagement with Swirl's video commerce solution

ODR Skis boosts site engagement 131% with SWIRL

ODR Skis, a ski company, faced challenges in educating customers about their high-performance products and effectively leveraging a large volume of user-generated content (UGC). They struggled with low website engagement, high drop-off rates, and a lack of customer insights to refine their marketing strategy. To address this, they partnered with vendor Swirl for a UGC-driven video commerce solution.

Swirl implemented a tailored solution that organized and analyzed UGC videos across multiple dimensions. They created a personalized video shopping experience on ODR's website with custom filters, a search bar, and integrated calls-to-action. This strategy resulted in a significant 131% increase in site engagement time and a 68-second increase in average session time for ODR Skis.

ODR Skis