Case Study: Mom Store achieves $188.7k+ in products added to cart with SWIRL shoppable videos

Mom Store | A mother-and-child care brand, scored $188.7k+ Worth in Potential Sales and 10.5% Conversion Rate

SWIRL worked with Mom Store, a mother-and-child care brand in the UAE, to help improve product discovery, boost conversions, and create a smoother purchase journey on its website. Mom Store wanted a better way to showcase its wide range of baby and kids products, including new launches and bestselling essentials.

SWIRL implemented shoppable short-form video carousels across Mom Store’s homepage and product pages, featuring products like cribs, strollers, and rockers with tags, bundle offers, and product details to drive easier shopping. The result was $188.7k+ worth of products added to cart in a quarter, 155k+ average watch minutes in one month, a 10.5% conversion rate, and 27k unique views in one month.

Mom Store

Dharmendra Mehta

Business Head - E-Commerce