Case Study: Greenberry Organics boosts customer engagement by 70% with SWIRL live commerce

An Ayurveda-inspired skincare brand boosts customer engagement by 70% as it launches a new product range with live commerce

Greenberry Organics, an India-based beauty and wellness brand, was competing in a crowded Ayurveda-inspired skincare market and wanted to do more than rely on social media and influencer campaigns to build lasting customer engagement. SWIRL’s live video commerce solution gave the brand a way to connect directly with skincare enthusiasts through interactive shopping experiences.

SWIRL helped Greenberry Organics launch a themed livestream shopping event featuring expert Q&As, tutorials, product combos, offers, and interactive elements, supported by email, WhatsApp, social media, and reminder promotions. The campaign drove a 70% increase in customer engagement, a 30% higher add-to-cart rate, 8.7 minutes of average watch time, and a 3x uplift in average order value.

Greenberry Organics

Arjoon Mehra

Founder