Case Study: Al-Futtaim achieves $10.3M+ in test drive bookings with SWIRL livestream commerce

Al-Futtaim with BYD cars, scored $10.3M+ Worth of Test Drive Bookings and 142.9% Engagement Rate

Al-Futtaim partnered with SWIRL to launch 7 BYD cars in Saudi Arabia and move beyond a traditional offline unveiling. The company wanted to build awareness, reach audiences who could not attend in person, engage Blue Rewards app users, and drive online test drive bookings through a more innovative, digital-first experience.

SWIRL delivered a pre-recorded 30-minute livestream commerce event exclusively on the Blue Rewards app, complete with branded UI/UX, countdowns, promotional campaigns, and a single-click “Book a Test Drive” CTA with WhatsApp confirmation. The campaign generated 243 test drive bookings worth over $10.3M, achieved a 142.9% engagement rate, and delivered 9,298 minutes of watch time.

Al-Futtaim

Himanshu Shrivastava

CTO/CIO/CDO