Case Study: Zariin achieves 3x average order value and 117% higher customer engagement with SWIRL

A D2C jewellery brand 3Xs average order value and increases customer engagement by 117% with live commerce

Zariin, a D2C luxury jewellery brand, wanted to improve engagement and build stronger repeat customer relationships after seeing many one-time shoppers online. The brand also wanted to recreate the personal service of its offline experience in e-commerce, and partnered with SWIRL to use live commerce and shoppable video content.

SWIRL helped Zariin run livestream shopping sessions with in-house jewellery experts during its end-of-season sale and turn social media reels and influencer videos into shoppable videos on the homepage. This drove a 117% increase in customer engagement, a 3x improvement in average order value, a 50% reduction in returns, and a 32% uplift in sales conversion.

Zariin

Vidhi Gupta

Founder