Case Study: Ghost measures the impact of PR with GoSquared

Revolutionary Blogging Platform Ghost Uses GoSquared to Measure the Impact of PR

Ghost is a simple, open source blogging platform built to refocus publishing on blogging alone. As the team grew and began launching major product announcements, PR campaigns, and mailshots, they needed a fast, easy way to understand traffic spikes, referrals, and whether visitors were navigating to the right places.

GoSquared gave Ghost a simple real-time analytics overview to monitor launches, track pageviews, uniques, referrals, and trending content, plus alerts for unusual traffic changes. With GoSquared, Ghost was able to spot spikes of interest and even potential downtime early, including watching launch traffic surge to 5,000 concurrents, while gaining quick insight without the complexity of Google Analytics.

Ghost

John O’Nola

Founder