Case Study: Unicorn Hunt improves audience understanding and user messaging with GoSquared

How Unicorn Hunt Use GoSquared to Help People Find their Perfect Job

Unicorn Hunt, a startup helping people find their perfect job, needed a better way to understand their audience, manage user communication, and keep track of traffic, sources, and content. They also wanted a more cost-effective alternative to Intercom while keeping customer support and engagement in one place, so they turned to GoSquared.

GoSquared provided Unicorn Hunt with GoSquared People, Live Chat, Smart Groups, and Broadcasts, while Segment and Clearbit added tracking and rich data enrichment. This setup let Unicorn Hunt segment users, personalize outreach, automate actions through tools like Zapier and Slack, and make more informed decisions from deeper customer insights. The case study does not provide exact numeric results, but it says the workflow transformed how they think about their business and helped them target and delight users more effectively.

Unicorn Hunt

Ben Southworth

Founder