Case Study: TableCrowd increases conversion by 20% with GoSquared

How Tablecrowd Uses Gosquared to Increase Conversion By 20%

TableCrowd is a London-based business networking community that hosts dinners and events to make networking more personal, enjoyable, and effective. Before using GoSquared, the team struggled to understand who their members were, lacked visibility into member interests and behavior, and couldn’t easily personalize onboarding or target the right people for specific dinners and campaigns.

Using GoSquared, TableCrowd began tracking member details, interests, and engagement to segment audiences, personalize outreach, and identify high-intent members for onboarding, re-engagement, and event promotion. GoSquared also helped them discover new lead sources like LinkedIn and saved the team significant time; most importantly, TableCrowd reported a 20% increase in free-to-paid conversion thanks to GoSquared.

TableCrowd

Claire Jenkins

COO and Chief Host