Case Study: EmailOctopus boosts onboarding conversions with GoSquared

How Emailoctopus Uses Gosquared to Grow their Business

EmailOctopus, a B2B email service startup, needed better ways to support and understand customers as it grew from around 100 to 600 users. By using GoSquared’s analytics, CRM, and Live Chat tools, the team wanted to improve onboarding, monitor acquisition, and treat each customer more personally without adding significant cost or complexity.

GoSquared helped EmailOctopus roll out Live Chat during onboarding, giving the team instant access to visitor and account details, plus mobile and Slack support for fast responses. The result was a jump in setup completion and first-email sends from 13% to 25%, along with better user segmentation, acquisition tracking, and daily reporting that helped the small team scale more effectively.

EmailOctopus

Tom Evans

COO