Case Study: Digital Leaders grows its global community with GoSquared

How Digital Leaders are Building a Global Network of Over 100,000 People with GoSquared

Digital Leaders is a UK-wide professional network helping business and government leaders embrace digital transformation, with more than 127,000 members globally. They needed a simple, non-technical way to understand which content and topics resonated with their community, and to grow engagement across events, blogs, and their awards portal. They turned to GoSquared, using its Analytics and Live Chat products to replace Google Analytics and better support their audience.

With GoSquared, Digital Leaders were able to share clear traffic and engagement insights across the team, refine their content strategy, and use live chat to answer questions in real time during conferences and voting campaigns. The impact included a better understanding of member interests, improved site clarity, stronger partner reporting, and a lift in award voters thanks to faster support. GoSquared also helped them capture visitor emails and identify new audience opportunities, supporting their continued global expansion.

Digital Leaders

Louise Stokes

Head of Online