Case Study: CharlieHR improves marketing measurement and visitor conversion with GoSquared

How Charliehr Use Gosquared to Measure their Marketing and Convert Visitors

CharlieHR, a freemium HR software company, needed a better way to understand which marketing channels were actually acquiring valuable customers rather than just generating sign-ups. Using GoSquared, they wanted to measure Customer Acquisition Cost across campaigns and identify which sources produced active companies and users.

GoSquared helped CharlieHR track the full customer journey by combining campaign URLs, source and campaign name data, and post-sign-up behavior such as continued product use and team growth. This gave CharlieHR more accurate insight into which Facebook campaigns and experiments were working, helping them justify spend, cut ineffective ads, and improve conversion through targeted messaging and email.

CharlieHR

Matt Wallace

Growth Manager