Case Study: Smarkets achieves real-time user insights with GoSquared

For Smarkets a Live Betting Exchange Only Real-Time Data on User Behaviour will Do

Smarkets, a peer-to-peer sports betting exchange, needed an accurate real-time view of user behaviour to support its live trading platform. The team wanted to understand which pages and markets were most popular, where traffic was coming from, and how usage changed by time and geography, so they could make proactive decisions instead of relying on delayed reports. GoSquared provided the analytics platform used to monitor this activity.

With GoSquared, Smarkets put a real-time dashboard on a large office screen to show live traffic, device usage, page views, and market demand across the site. This gave the whole team immediate visibility into web performance alongside exchange activity, helping them allocate technical resources, plan support, and respond quickly to busy periods. GoSquared’s real-time visualisation made it easier for Smarkets to spot patterns and manage the site more effectively.

Smarkets

Corinna Herbst

Head of Business Operations