Case Study: hungryhouse measures TV ad performance with GoSquared

Food Delivery Site hungryhouse.co.uk Uses GoSquared to Measure TV Advertising

hungryhouse.co.uk, part of the global Delivery Hero group, is a fast-growing UK food delivery platform with nearly 10,000 restaurant partners. As it began investing heavily in TV advertising, the team needed a reliable way to understand the cost per visitor and measure which TV spots were actually driving traffic. They turned to GoSquared for minute-by-minute analytics to replace guesswork with clear performance data.

Using GoSquared’s minute-by-minute traffic reports, hungryhouse.co.uk matched website visits to its TV ad schedule to assess performance by channel, time slot, and audience. This gave the team a measurable way to optimize media spend, allocate budget to top-performing channels and spots, and make TV advertising more targeted and effective. With GoSquared, hungryhouse.co.uk could quantify the impact of campaigns and make more informed marketing decisions.

hungryhouse

Alice Mrongrovius

Marketing Director