Case Study: Car Throttle boosts audience growth and content performance with GoSquared

Car Throttle - Customer Case Study

Car Throttle is a fast-growing car community and media brand aimed at 18–24 year old enthusiasts, focused on creating viral videos, reviews, and other car content. Their challenge was understanding which channels and content formats were actually driving engaged traffic, so they could make better decisions about distribution and audience growth. They used GoSquared’s publishing analytics and real-time visitor tracking to monitor performance as content was published.

With GoSquared, Car Throttle could split-test headlines and images, track concurrent visitors, and measure the value of different social channels in real time. GoSquared also powered their “trending content” widget through the GoSquared API, giving visitors social proof and highlighting popular content second by second. The result was stronger content optimization and audience growth, including over 500k Facebook fans with 8% weekly growth and 20% monthly website growth over six months.

Car Throttle

Adnan Ebrahim

Founder and Editor-in-Chief