Case Study: Citizen Watch achieves improved brand consistency and retail execution with GoSpotCheck by FORM

World-Renowned Watch Company Dials Into Data to Increase Brand Consistency and Retail Execution

Citizen, a global leader in advanced timekeeping known for innovations like Eco‑Drive and satellite wave technologies, faced a retail challenge: limited visibility and inconsistent execution across many point‑of‑sale locations. Manually collecting photos and reports was slow, paper‑heavy, and made it difficult to verify planogram compliance or understand how new collections were displayed in real stores.

By adopting GoSpotCheck, Citizen gained a user‑friendly, mobile way to build missions, capture uniform data and photos, and access real‑time insights anywhere. The platform increased accountability, improved display standards and quality assurance, reduced time and administrative costs, and dramatically boosted brand consistency at the point of sale — all backed by responsive vendor support.

Citizen Watch

Heidi Gerritt

Vice President of Sales Administration