Case Study: Swisse achieves consistent POS display compliance and cuts promotional waste with GoSpotCheck by FORM

Swisse Finds A Cure for Wellness Display Merchandising

Swisse, founded in 1969, is a leading Australian supplement brand with a large, dispersed retail footprint. The company struggled to maintain consistent in‑store merchandising and point‑of‑sale (POS) compliance because field reporting was inconsistent (handwritten notes, spreadsheets, sporadic image uploads), leaving Melbourne administrators with poor visibility and significant waste of promotional materials.

Swisse piloted and then deployed GoSpotCheck — an intuitive execution management tool with photo capture, real‑time reporting and image analysis — and trained its field teams on new reporting processes. The platform delivered clear, timely visual confirmation of displays, improved compliance and merchandising quality, reduced wasted POS materials, enabled faster corrective feedback, and achieved high user adoption and measurable cost and productivity benefits.

Swisse

Robyn Branigan

Trade Marketing Manager