Case Study: Justin’s boosts in-store brand awareness and measurable sales lift with GoSpotCheck by FORM

Justin’s field activation team spreads brand awareness with GoSpotCheck

Justin’s, a fast-growing nut butter and peanut butter cup maker, expanded its retail footprint and launched a field activation team to run in-store demos and capture merchandising, sales and inventory data. They needed a cloud-based mobile solution to manage people and large volumes of field data — their previous vendor had poor support and couldn’t deliver the integrations or actionable reporting required.

Justin’s adopted GoSpotCheck to collect, filter and visualize thousands of data points, compare field activity to sales, and produce shareable, customized reports; dedicated account support and features like conditional formatting simplified workflows. The result was improved accountability and optimization of nationwide demo programs, stronger retail relationships driven by quantifiable marketing lift, and adoption of the platform across other departments.

Justin’s

Katie Noel

Field Activation Director