Case Study: Jackson Hewitt achieves identification of 500+ inconsistencies and stronger store compliance with GoSpotCheck by FORM

Jackson Hewitt Uses GoSpotCheck to Identify More Than 500 Inconsistencies

Jackson Hewitt, a national tax‑preparation brand with over 6,000 U.S. locations and a large franchised footprint (including ~3,000 Walmart kiosks), needed better field visibility to ensure consistent messaging, merchandising, signage and safety across its stores. Field teams spent most of their time on the road but were hampered by a legacy platform and manual Google Docs workflows that lacked mobile mapping, the ability to pause and resume surveys, and standardized photo‑ and data‑capture, creating blind spots that cost foot traffic and revenue.

By implementing GoSpotCheck, Jackson Hewitt standardized mobile reporting with photos, notes and real‑time alerts so managers could fix non‑compliance immediately and use reliable data in leasing negotiations. The platform uncovered key trends (e.g., 79% of unannounced visits happened outside operating hours and stores were closed 81% of the time when customers arrived), identified more than 500 issues and helped resolve over 140 critical problems—improving store performance, marketing execution and the customer experience.

Jackson Hewitt

Gus Hernandez

VP of Test Initiatives