Case Study: Empire Marketing Strategies achieves 25% more out-of-stocks closed and $1M+ on-shelf savings with GoSpotCheck by FORM

Empire Marketing Strategies Closes 25% More Out-of-Stocks and Saves Over $1M On-Shelf Using GoSpotCheck

Empire Marketing Strategies (EMS) is a specialty retail execution firm that has managed in-store merchandising and category expertise for Kroger’s 2,500+ stores since 1980. Although EMS already used mobile tools, its previous platform couldn’t capture the granular, store- and SKU-level data or support conditional audits needed to direct a large, department-focused field team efficiently, limiting reporting transparency and slowing out-of-stock identification and resolution.

By deploying GoSpotCheck’s mobile missions, conditional logic and Insights dashboard — plus a proprietary, store-level out-of-stock prediction algorithm that feeds daily alerts to reps — EMS focused reps on the right stores and issues in real time. The program closed 25% more out-of-stocks, protected over $1M in on-shelf value in nine months, freed about 15,762 labor hours (≈7 FTEs) for selling and case placement, and delivered faster, more accurate data for coaching and regional decision-making.

Empire Marketing Strategies

Bob Halpin

Vice President of Retail